Undercharging and overdelivering: My personal experience...

Hey,

I've been feeling a bit lost lately and wanted to share some thoughts that might resonate with you.

When I started building sales funnels, I charged very little…

My first four funnels went for $0, $250, $250, and $500. These clients came through networking because I was still learning.

I always hear people from first-world countries saying you should hire people from Brazil, the Philippines and South Africa…

Being from South Africa, I was hesitant to charge more. I thought clients wouldn't want to work with me if I asked for higher fees. In developing countries, there's often an expectation to charge less.

One of the funnels I built for $250 ended up making my client $10,000. That experience made me realize I was undercharging and overdelivering.

I took a step back and assessed the skills I've developed:

• Funnel design and strategy

• Copywriting

• Tech integrations and automations

• Email marketing

I'm also learning:

• Sales calls

• Cold email outreach

• VSL scripting

• Hiring and onboarding

I realized my expertise is worth more than I was charging. So, I decided to adjust my pricing.

I was nervous about scaling and charging more. I worried about handling more clients and about sales calls because of a bad experience in the past.

But I knew I had to take action. Here's what I'm doing to prepare:

(all the boring stuff)

1. Building Systems:

   • Creating a landing page

   • Developing a VSL (Video Sales Letter)

   • Integrating Calendly for scheduling

   • Showcasing my results and testimonials

2. Leveraging Technology:

   • Planning my business strategy with ChatGPT

   • Crafting effective cold email scripts

   • Automating processes to handle more clients efficiently

3. Continuous Learning:

   • Improving my sales call skills

   • Learning cold email outreach techniques

   • Understanding VSL scripting

I've learned that clients really only care about results. If paying me more helps them earn more, they see the value.

Undercharging devalues your expertise. It's important to price your services according to the value you provide.

If you can make someone 50K, then you should confidently charge someone 5K.

So if you're in a similar situation, consider evaluating how you value your own work. Don't undercharge because of where you're from or because of fear.

Feel free to share your thoughts or experiences on this topic. I'd like to hear from you.

Best,

Jarrod